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The coolest ever: A Shirt so cool on you and nature. Featuring the globally acclaimed Coolmax Fiber, Constant Pique Shirts are so breathable and airy, it’s never going to get hot in here. It’s designed to thermoregulate the body temperature so you feel good all year long. Conscious colours: Only the most eco-friendly dyes have been used to colour up these Shirts. The HIGH-IQ Colour Retention programme makes the longest lasting, maximum water and energy saving dyes in the industry. You’ll see the difference.